What are great ways to generate quality B2B leads?

1. Engineer Awareness.
2. Effect Leads.
3. Engage Prospective.

Engineer Awareness

The first is of course to engineer awareness in circles related to the business.

Awareness. Awareness. Awareness. If nobody knows your business, there’s no reason for you to get sales.

Here’s a long list of places/techniques for generating awareness:

• List the business & products in the several global B2B trading portals
  • • Alibaba.com
    • SupplierValley.com
    • GlobalSources.com
    • Import-Express.com
    • QualityTrade.com
    • TradeFord.com
    • TradeKey.com
    • EC21.com
    • ExportHub.com
    • eWorldTrade.com
    • ecplaza.net
• Open company/brand social profiles across the internet
  • Facebook.com
  • Twitter.com
  • LinkedIn.com
  • Medium.com (For publishing articles related to your industry)
  • Tumblr.com (For publishing articles related to your industry)
• Launch your company/brand website (designed for the target customer)
  • Get a professional agency to help you out: LeapDifferent.com - Professional, helpful, and very good at what they do. (And reasonably priced.)
  • Find a freelance web developer instead on PeoplePerHour.com, Freelancer.com, UpWork.com...
• Publish articles on your website or websites like SupplierValley, or sites related to your industry (to help you get found on search engines)
  • You can hire professional copywriters to write for you, or you can also work with professional writers like ContentfulCopy.com.
• Invest in strategically placing advertisements of your website/company/brand in popular websites and blogs.
• Invest in good Search Engine Optimization (SEO)
• Exhibit your products in B2B exhibitions.
• Add CTAs (Call-to-actions) on the articles that is published for your company. A live example is this post you're reading right now, that's referring you to some helpful solutions. - With actionable CTAs.

Engineering Awareness also involves describing your business and it's products clearly. The keywords and phrases that people popularly search for, is what should be included in your product name and descriptions, and there's techniques for finding out what people search for.

Effect Leads

Every website, every customer facing mechanism needs to make it very easy for customers to reach out, or take action.

Imagine a website without a telephone number, an email address, a contact form, and any other contact details. Imagine if all these elements exist, but are hidden away somewhere on the website that the customer isn't going to bother searching for.

To effect leads, you need effective customer portals. Effective websites, effective advertisements, effective call-to-actions...

"90% of consumers want to message directly with businesses (think SMS, WhatsApp, Messenger), but 81% say it's too difficult." - SendGrid.com

Engage Prospectives

This is up to your sales & communication skills. When the prospective customers filter through the awareness stage, through leads stage, and becoming prospective customers, it's pretty much up to you to ensure that they receive a good experience.

Using a CRM (Customer Relationship Management) tool is meant to greatly help you keep track of leads and prospectives, follow up on them regularly, and finally close a sale.

With WhatsApp being one of the most popular messaging apps in the world, one the easiest ways for many prospective customers to reach out to you, is via WhatsApp. Don't forget to reach out to a developer, and get them to code and implement a WhatsApp mechanism for your website, or product page. Try LeapDifferent.com.

 

..while this isn't a complete blueprint of the digital business world, hopefully, this can help you get started generating quality B2B leads. Not only for B2B businesses, but also for B2C, and P2P businesses.

Engineer Awareness. Effect Leads. Engage Prospectives.