Al Yousuf Sports Equipment is the leading distributor of fitness equipment across UAE and has a vast clientele that includes commercial gyms and fitness clubs, boutique studios, sports centres, residential properties, hotels and resorts, and hospitals and medical centres.

Al Yousuf Sports Equipment (AYSE) is the sports equipment division of Al Yousuf Group, one of the leading diversified business groups in the region with a legacy of 66 years in the UAE market. Set up in 2008, AYSE is the trusted distributor of fitness equipment across UAE and has a vast clientele that includes commercial gyms, fitness clubs, boutique studios, sports centres, residential properties, hotels & resorts and hospitals & medical centres.AYSE is the exclusive distributor of Precor, the leading manufacturer of world-class fitness equipment, with a vast product portfolio and an indomitable will to provide personalised fitness solutions. We also represent Keiser, renowned for its research-backed strength training and fitness equipment, which is used by top trainers and professional sports teams around the world. In addition, our diverse portfolio of globally recognised brands include Physiolab, Ropeflex, Hydrorider, Jacobs Ladder, Electro Body Center and IDIAG.OUR MISSION: To provide innovative fitness solutions of uncompromising quality and meet the fitness requirements of the community. To establish long-term partnerships with global fitness equipment manufacturers who share our passion for creating unique fitness experiences.OUR VISION: To become a leading and trusted distributor of fitness equipment in the UAE, while upholding our constant commitment to providing reliable and innovative fitness solutions.